adidas adicup at Somerset House

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To coincide with the FIFA World Cup, Adidas commissioned Bacchus to design and produce a unique five-a-side football tournament in the capital – bringing together their presence in the worlds of both football and entertainment. Celebrity teams from the film, television, fashion and music industries competed on a pitch constructed within the courtyard of Somerset House, in front of a crowd of thousands.

The event was live streamed to several large screens across London – and David Baddiel performed a moving unplugged version of his iconic anthem “Three Lions”.