The importance of London Fashion Week as the showcase for the Industry and its place on the fashion calendar has also strengthened greatly in recent years.
Figures released in June 2016 show that the British Fashion Industry’s worth to the British economy has increased 8% from £26billion to £28billion, a growth greater than that of the UK GDP which grew just 5% in the same period. (Oxford Economics, 2016).
From building the venue, to designing the lighting, seating and picking the colour of the walls, our Studio team has produced the British Fashion Council’s flagship show space for London Fashion Week since 2009. To design a space that has both a strong aesthetic but also provides an inspiring and flexible backdrop for a broad range of designer’s sets, is a challenge. For September 2016, in its third successive season at its Brewer Street Car Park location in Soho, the team hosted fourteen catwalk shows over four days including David Koma, Eudon Choi, Ryan Lo and Ashley Williams.
Once the Show Space is built and ready, running the venue includes everything from designing the set for some and supporting others in realising their own concept; to managing the comfort and smooth running of the backstage hair, make-up and dressing areas; generally keeping things running and welcoming 600 or more guests to each show.
Concurrent with this, we also researched the perfect show venues to suit the collections for designers including Mother of Pearl, Osman and Toga, for whom we have produced shows for a number of seasons.