malone souliers

  • spring/summer ‘15 campaign
< Back to highlights

The debut campaign for luxury footwear brand Malone Souliers was art directed and produced by Bacchus Studio. As it was the first time we could tell the story of the brand through imagery, we wanted to showcase the feeling the shoes created and the thinking behind them. In her designs, Mary Alice Malone has explored the history and aesthetics of the high-heel and the push and pull they create in society.

Working with photographer Julia Kennedy and set designer Anna Lomax, who both live in candy coloured worlds, provided a perfect backdrop for us to explore the contradictions between control and sexuality – whilst maintaining the playful edge inherent in the bright colours of the collection.