Marriott International is a leading global hospitality company. And now with September’s acquisition of Starwood Hotels & Resorts worldwide, they have doubled their luxury footprint, bringing together 30 leading brands and over 5,700 properties making them the world’s largest and most powerful hospitality outfit.
To shift perceptions and grow brand awareness within the luxury landscape, Bacchus PR developed five individual campaigns to further establish the luxury and lifestyle brands, JW Marriott; AC Hotels; Autograph Collection Hotels; MOXY Hotels; Renaissance Hotels, as the obvious hotel choice in the luxury sector.
For JW Marriott, Bacchus PR celebrated the loving revitalisation of Grosvenor House with a Summer Garden themed party attended by travel editors and influencers, which immediately gained the re-launch wide media coverage.
Throughout the summer the team hosted press trips to new openings in Paris, Berlin, Manchester and Birmingham and secured key profiling opportunities for senior brand representatives.
Most recently in October, Bacchus PR hosted an evening at 19 Greek Street to acquaint guests and media with Autograph Collection Hotels. Demonstrating their passion for craft and diversity in décor and design, the evening included a series of mini immersive experiences to showcase their standout properties. Renowned adventurers, individualists and urbanites were also able to sample cocktails from St. Ermin’s Hotel and oysters from Domes Noruz Chania.