Universal Music is renowned for hosting the biggest stars in the music industry at the label’s Brit Awards after-party. For the past four years, Soho House has partnered with Universal to create a pop-up party venue at locations from the Tate Modern to the Old Sorting Office, emulating the inimitable design and hosting style for which the group is globally known. Artists and VIPs including Taylor Swift, Lady Gaga, Florence Welch, Cara Delevingne and Mick Jagger have all attended, several of which have taken over the DJ decks, creating those memorable hero images which we ensure hit the front pages the following morning.
Bacchus has worked with both brands for over five years and has coordinated the post-event press coverage for the past seven years. We host diary and entertainment media, seed individual stories and facilitate exclusive access to images and celebrity interviews to make sure the Universal party at the Soho House pop-up is positioned as the ultimate Brits party every year.